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sonali afrin
Apr 09, 2022
In Welcome to the Forum
Editor's introduction: The common CRM (Customer Relationship Management) system is familiar to everyone, and we often call it customer relationship management, but what do DMP and CDP refer to? What are the similarities and differences between them and CRM? This article analyzes and discusses these two issues, let's take a look~ A buddy has harassed me several times during the National Day. Their company wanted to select a CRM and buy email list asked me what to do. Although it is a holiday during the National Day, it is more tiring than going to work, and there is no way to spare time to explain it properly. No, go to work, make up for it quickly.In fact, CRM has also been developed for many years. If you want to choose a model, you must first understand the situation of the entire market. There are now CRMs, DMPs and CDPs on the market. Don't underestimate this, there is a company called salesforce that makes huge money!CRM should listen to more, that is, customer relationship management system (Customer Relationship Management).Few people have heard of DMP. It is a data buy email list management system (Data Management Platform), and the corresponding front-end application is called DSP, and an advertising precision delivery platform (Demand-Side Platform).CDP is quite popular recently, it is the customer data platform (customer data platform).1. CRMMainly for the company's sales staff. Because CRM is a communication management tool between sales staff and customers, CRM mainly uses "telephone" to identify customers. Now the more powerful CRM has been extended to no limit. What phone calls, text messages, e-mail, mail delivery and so on.The world's most powerful CRM company is called saleforce, and its market value has now exceeded 200 billion US dollars. When I was still serving Mercedes-Benz China, buy email list it happened that Mercedes-Benz migrated its CRM to saleforce. Saleforce provides saas crm service, all customer data are placed on saleforce server.At the time, I didn't quite understand why Mercedes-Benz put such important customer data in the cloud. Looking back now, it is not difficult to understand that cost reduction is only one of the reasons, and more importantly, saleforce can help customers do more easily (customer success concept).
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sonali afrin

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