The Horeca sector, in this second phase of the pandemic, is under pressure from new restrictions on the consumption of food and drinks in public. Between limitations and closures, security measures and undeniable changes in consumer habits, let's now take a look at some tips for dealing with the crisis in a strategic and effective way. Impacts of COVID-19 on the food and beverage sector Coming to the end of this abnormal year, we can say that 2020 will certainly not be remembered by companies in the Food & Beverage sector. The Horeca sector is undoubtedly one of the main victims of this unprecedented crisis. This stems from the first wave of the pandemic, which resulted in total closures imposed last spring. Then there was the adoption of all the hygiene precautions in order to adapt both to the new safety rules in the reopening phase, as well as to this most recent phase of infections. The pandemic is bringing one of the most important sectors to its knees, important not only for the Italian economy but also for the labor market. Over 300,000 businesses and nearly 1.5 million workerswere forced to close their premises and cope using new strategies that were, in some cases, already in place but not really tested. The impacts of the pandemic are not limited to the economic sphere. They also significantly affect society: consumer habits are changing and this will most likely become part of the new normal. In concrete terms, we are witnessing Image Masking Service two trends: digitizing the food, beverage and dining shopping experience with unprecedented growth in demand for take-out and online shopping services . According to Google Trends, the search term "takeout" saw a 285% increase in early March. Additionally, website visits and food delivery apps grew by 39% in Italy. A survey by AlixPartners showed that 34% of Italian consumers ordered their groceries online, either more often or for the first time, and 19% used the in-store pick-up service. 43% of Italians now buy food and drink online. the rediscovery of traditional family cooking , linked on the one hand to a desire to save money and on the other hand to more time spent at home. According to research conducted by AMC Global during the first months of the pandemic, 89% of consumers believe that cooking costs less while 40% intend to reduce their budget and save on food consumption. Overall, 43% of Italians are cooking at home more often now than before the lockdown. We have tried to share a series of good practices for the Horeca sector to respond to the crisis . The most effective campaigns of the first lockdown inspired us. Here are our 6 tips to readjust your digital strategy. 1. Invest in home experiences Optimize and promote takeaway services Whether you're a restaurant,

Improved and even more intuitive and customization reports that are grouped into reports by message and reports by sending; The new list overview section provides an immediate overview of sends, activity breakdown, penetration rate, engagement, sends geography, devices and subscriptions; A notification center that provides an alert when the requested report is ready to download; and Engagement Filters, i.e. a new set of filters to leverage insights from engagement reports and segment the audience based on new conditions. Engagement reports and filters are available in MailUp Premium , which is the complete professional solution for multiplying revenue by converting customers into promoters. Try MAILUP PREMIUM March Initiatives against COVID-19 As we know, everyone was struggling with the COVID-19 emergency in March. At MailUp we have also tried to tackle the crisis and the problem of distance through a series of initiatives designed to support you in this situation: We've made the MailUp Video Academy marketing courses free for all of our customers. We've filled the schedule with free webinars focused on emergencies . We meet every Friday to answer your questions on marketing and digital issues via question time . With bi-monthly email checks , our team of experts reviewed E-Commerce Photo Editing Service the copy, design and layout of the community's most interesting emails. We have provided free access to the Collaboration Tool , which simplifies and speeds up group work on emails by sharing, commenting and approving each draft email directly in the editor. Customers who were using only one admin started getting free access to the Additional Admins tool which allows multiple team members to access the platform at the same time. The 2020 edition of our Statistical Observatory March was not just about countering the COVID-19 crisis. The annual edition of the Statistical Observatory was published on March 31. She took stock of Italian email marketing, analyzing a pool of almost 14 billion emails sent by more than 11,000 MailUp users. Compared to the previous year, the study revealed a marked improvement in childbirth. This is due to the ongoing deliverability research effort and increased customer awareness of best practices for managing and cleaning the contact database. April The solidarity project of Paola Giannotti MailUp became involved in Paola Giannotti's solidarity project in April. In fact, we sponsored the ultracycler online initiative to raise funds for the purchase of surgical masks to donate to the Regina Margherita Children's Hospital in Turin. paola giannitti's project MailUp donated €1 for each kilometer traveled by Paola. She cycled for 12 consecutive hours while staying at home and completed the challenge with significant results: 10,600 surgical masks were donated 33 guests connected in streaming she traveled 366 km €5,207 raised

A story can be told in multiple ways, including through email. In fact, not all campaigns should focus on direct communication of offers and product information. Sometimes the real key to success is delivering a message that sticks with and establishes a connection with the user. Man lives on stories: from popular legends passed down orally, to the creation of movies, to the success of Netflix and the endless production of today's television series. Storytelling comes precisely from the desire to exploit this human predisposition to approach users in a new way, unlike the often ineffective direct promotion techniques. What is Storytelling? Storytelling is the art of telling a story that aims to excite, engage and persuade the reader. The approach can be used in many areas, from economics and politics to business and advertising. Especially in the latter case, in recent years there has been a real rise of storytelling as an unconventional marketing technique , because it can establish a connection with the user and convey a message of value and quality . In addition to being highly appreciated by recipients , now tired of overly aggressive and repetitive push sales approaches, storytelling can prove to be a winning strategy for: increase user engagement indirectly and implicitly facilitating conversions increase brand value improve brand reputation How Effective Storytelling Develops Storytelling doesn't just mean telling the story of a company or product. The technique has very specific elements and methods . Regardless of the story type, every story should have these essential elements: - the hero. Without a main character, there is no story. The hero is usually a protagonist with an initial inner conflict that E-Commerce Photo Editing Service must be overcome in order to achieve a goal. Applied to marketing, the hero can be the company, one of its products or a person who embodies the values ​​of the brand , with whom the target can easily identify. – helpers and opponents. Any decent story should combine a positive hero with a negative character who represents the antithesis of his values ​​(and therefore of the brand values) and one or more assistants, essential for the hero to achieve his goal. – the hero's journey. Just like in a coming-of-age story, the protagonist must endure a series of hardships and overcome obstacles to reach the ultimate goal. A balanced initial situation should always be followed by the so-called breaking point which gives way to the events of the hero leading up to the happy ending. – reader engagement. Without the typical conflicts of the trip, the story would be without interest, becoming improbable. We all encounter difficulties in pursuing our goals and it is precisely these difficulties that cause us to identify with the hero and engage with the story. Without the drama, there would be neither involvement nor, above all, a moral from which to learn a lesson. However, the mere presence of difficulties is not enough to truly engage the reader: the narrator must use formulas and language explicitly addressed to the audience so that they feel part of the story.

The "December 2020 Core Update", i.e. Google's latest algorithm update, was released on December 3, just before the Christmas holidays. Here's what's changed and the impacts of this major update. The year just ended has certainly not been spared in terms of upheaval, and as if that weren't enough, Google saw another upheaval brought to an already tumultuous 2020 with the release of its "December 2020 Core Update", the latest update to its algorithm. If marketers were hoping to take time off peacefully, at least to celebrate the end of the year, this latest update has dashed that last hope as well. The first side effects were felt as of December 4: if the January 2020 update led to an average volatility of 8 points, that of December caused volatility rates that reached peaks of 9 to 9, 4 points in almost all categories. So let's see if now, more than a month later, these initially recorded changes have had any real consequences and what has actually Image Masking Service changed with this latest update. What is Google Core Update? The Google Core update is an update of the criteria used by Google's algorithms that occurs with a certain periodicity. There were three main updates in 2020: January, May, and December. The purpose of these updates is to optimize the crawl, indexing and positioning activities carried out by the search engine to offer users answers that are increasingly precise and adapted to their needs. In particular, Google's latest updates have focused on improving web page content analysis performed by Rank Brain . The algorithm's artificial intelligence. In fact, the goal is to further refine the ability of this artificial intelligence to understand the search intent of However, we don't know what this latest update was all about. There are very few certainties when it comes to core updates: Google never explains practical changes in the work of its algorithms, limiting itself simply to officially announcing its updates, as was also the case in December 2020. What are the possible impacts of an update? Any update to the criteria on which Google's algorithms are based may impact the positioning of any website in search results, in any part of the world and in any language.