Make storytelling around the product This is the mantra of marketing today: tell stories about the product , do storytelling, give it an extra dimension beyond a simple “showcase” with descriptions and prices. This is where animated GIFs can come in handy to lend a hand. Toms uses them to show aspects that make up a seemingly simple moccasin, accomplishing multiple goals at the same time. First, the animated GIF gives a new movement to the message , making an otherwise flat image more interesting. Secondly, the brand effectively highlights its vocation for craftsmanship , using shoemaker terminology and taking a kind of “behind the scenes” tour of the workshop. All thanks to a simple animated GIF. Tom's 2. Show a software demo Illustrating the product can often be a challenge for software companies (like MailUp, coincidentally). With animated GIFs, you can visually “explain” a new feature , making it instantly understood by the user and lightening the email by removing entire paragraphs of descriptive text. It's a kind of video tutorial much more effective than a thousand illustrations or words. animated GIF 3. Organize a Image Masking Service parade With emails, fashion brands often struggle to show the different ways a garment can be worn, worn, or interpreted. All of this can be solved with a simple animated GIF that lets you show every angle and detail of every garment , just like BHLDN does. BHLDN 4. Show a collection of products Guaranteed space saving : a basket full of products represented with an animated GIF. This adds a motion effect, time spent looking at the magnified image , and increases the propensity to click on the email. This use of animated GIFs is perfect for launching a new collection or showcasing a rich product category. stitchfix 5. Insist on a promotion Discounts, discounts, discounts! How to ensure that the message does not get lost among the other graphic elements of the email? Using the digital equivalent of flashing store neon lights: a colorful animated GIF that can't be ignored. The moving element captures the attention of recipients, making even smaller text effective . Teavana 6. Play with words An animated GIF is extremely effective at putting a simple text email in a different light , which would otherwise be trivial or flat. Just play a word game like Daniel Wellington did below, or an animated effect on words being created or changing color. The possibilities are limitless ! DW 7.

For brands, the digital marketing game doesn't just play while customers are actively researching products, that phase of the customer journey before making a purchase choice when users are looking for information, guides, and reviews. Beyond the big playing field of digital marketing, there is an equally important moment that is often overlooked by branding strategies: we talk about inactivity , that phase when the customer no longer makes purchases or does not interacts more with your communications. Re-engagement is a fundamental activity for any business, and today we tell you how to do it through an even more immediate channel: the SMS . Re-engagement with SMS messages Text messages often succeed where email cannot: text messages have average open rates of over 98% . This means you can be sure recipients will open the message and view the content. It is therefore up to the bravery of the brand to make the content of the 160 characters available effective and persuasive. One of the unique advantages of the SMS channel is its versatility , brevity and ability to almost always reach the recipient. This translates into a fundamental E-Commerce Photo Editing Service chance for brands to retain customers and steer them towards new purchases . Inactivity can be identified through several parameters: while e-commerce sites can set an inactivity threshold based on visits to the site or the date of the last purchase , merchants can do the same by analyzing the valuable data recorded in the loyalty cards of each customer. What is the first sign of customer inactivity? Their lack of interaction with brand communications, especially with emails . The same users who were once interested in our communications stop opening emails or clicking on our calls to action at some point. Inactivity is a phenomenon that affects all brands, without exception. A study conducted by Return Path estimates that, on average, each database has a percentage of inactive customers equal to or greater than 25% of the total number of subscribers. That's a high number, but it has great conversion potential, especially considering that retrieving someone already in the database is much less expensive than acquiring someone new. For this reason, SMS messages can also be crucial in supporting an email marketing strategy . The 3-step re-engagement strategy If a customer has become inactive, it means that he has already subscribed in the past, that he has made one or more purchases, and that he has expressed an interest in our company and our catalog of products and services; it may be that at some point our offer has become less attractive.

Imagine sending automatically composed emails with content that best suits each recipient. It's simple: let's look at two personalization features you can use to improve performance and conversions. If you follow our blog, you surely know that this is not the first time that we talk about email personalization. This is a vast subject on which we invest a large part of our technological development and training resources. Let's sort it out by distinguishing between four parts of the email that can be personalized: Text Pictures Recipient segments Email content We've marked that last item with a tick because that's what we're going to focus on today, exploring two fundamental customization features . Let's start. Email personalization tools We're going to look at two tools that allow you to automate the process of personalizing emails and campaigns, increasing their relevance , for the benefit of fundamental email marketing metrics: click-through rates and conversion rates. . The two features we are going to see are both available on the MailUp platform , and can be activated on request . The first is within reach of all companies, the second requires skills in HTML and Liquid markup language. Display conditions Imagine being able to personalize emails by applying display rules to entire lines and parts of the message, which will be automatically populated with the most suitable content for each recipient . It's possible, and it's also Image Masking Service very simple: the perfect tool is the Display conditions, which allow companies to define a filter in one (or more) blocks of the email during the creation phase of the message. In practice, the display conditions make it possible to deliver to the recipients e-mails containing images and texts in accordance with their characteristics , preferences and needs . But let's dive a little deeper. How it works? Let's start with a practical example: let's imagine that we want to create an email for the new collection of jeans available on our e-commerce site. We need to show users our male collection, while female users will be shown the Female Collection, like in the example below: There are just a few simple steps: 1. Create display conditions You must first create the rules to apply to the rows of content. Use filters to do this (in the Recipients > Filters section ) which can relate to personal data, business type, geography, by device. To use the conditional display, just use the personal data filters . We create two filters based on gender: WOMEN clients MEN customers 2. Apply display rules Open the email or create one from scratch with the drag and drop editor Choose the content form to apply the condition to and click on it From the left menu, choose Forms and select a condition Select the filter you want to apply

Email marketing is the number one driver of customer retention, according to 80% of retail professionals surveyed. Let us dive straight into the tips for improving sales emails. Everyone seems to be okay with throwing money at Adwords as a growth hack for e-commerce websites. Did you try email marketing before you started spending on advertising? Done right, email marketing is one of the best approaches to increasing your online sales numbers . According to an infographic published on Bloodstream , email is the third most influential source of information for B2B audiences. Email marketing is the number one driver of customer retention , according to 80% of retail professionals surveyed. This information shows that despite the emergence of alternative communication channels, email is king. With the marketing industry saturated with marketing clutter, email is the primary ROI driver for B2B campaigns and B2C marketing. This is definitely good news for any business that wants to get into email marketing to increase sales. However, it's not just about writing an email and sending it to start increasing the number of sales. There's so much you can do to start having email Image Masking Service marketing success . So how can businesses leverage email marketing as a growth hacking strategy? In this article, you will learn some of the strategies to improve your sales emails . Let us dive straight into the tips for improving sales emails. 1. Send personalized content Personalization is an invaluable strategy in email marketing. This is the secret to opening a large number of e-mails. So how do you deliver personalized content? Personalization isn't just about writing “it's for you Ann! Instead, think about personalization like understanding what Ann likes and delivering it straight to Ann's inbox. Marketers have abundant and easily accessible data, but they fail to use that data to send personalized sales emails . Here's a guide on how to personalize your sales emails. Research your leads before writing the email - You can follow your leads on social media to find something that will get them to read the email. For example, you can check out their recent tweets or their Instagram posts. Build prospect profiles - a prospect persona is built using different sets of data. You can also group prospects based on the attributes they share. This is effective when sending mass email campaigns. Ask the right question - you can ask the customer why they subscribed to your email notifications or why they became a user of your products. It gives you insight that drives your business to send incredibly targeted emails. Use targeting strategies such as time and location - certain times of day may be best to send an email.