surveys Take a quiz Reply to comments Browse images in emails Dynamic email content and email automation are a powerful duo for delivering relevant content to your audience as part of an automated customer journey. Not industry leads only will your subscribers receive personalized messages, but they will also receive your message at the right time in the lifecycle. A good place to start is to use
dynamic email content in your welcome series. Instead of sending a generic welcome message to each subscriber who joins industry leads your newsletter, you can add personalized content based on where they subscribed. If they registered after attending your last webinar, you can include your presentation content. Or if they subscribed while on a specific product page, you can add more product details
in the welcome message. You industry leads can also replicate this same technique for your promotional, post-purchase, and re-engagement email series. ActiveCampaign makes automation recipes even easier. These are pre-made automation templates that you can import into your ActiveCampaign account. automation recipe for dynamic content in emails A welcome series automation recipe