Finally, you need to pay close attention to the closing ratio. The closing ratio is the number of sales inquiries you have converted into actual sales. This ratio lets you know the efficiency of your site and marketing strategy. The higher the closing rate, the higher the ROI.
Depending on the industry, the b2b email list checkout rate for sales can range from 20% to 30%. The easiest way to calculate this ratio is to use the following formula:
For example, if you are closing 10 out of 40 potential deals, your close rate is 25%. For most industries, visitor-to-lead conversion rates are around 3-5%, although these conversion rates can vary by industry type.
The goal is to gain a better understanding of the sales funnel, which doesn't necessarily end with conversions alone. If your website visitors are successfully converting, you can assume that your ROI on your website will be high and your marketing efforts are working hard. If there are website visitors but no conversions, you need to take a closer look at your sales funnel and see what isn't working.
what to avoid
You should all be aware of some factors that are detrimental to your website's ROI. You want to prioritize the elements of your website that give you the b2b email list best ROI. Great web design seems to be more attractive to website visitors, but functionality must come first .
Another factor that can negatively impact ROI is that it is too hard to sell . Too many popups can even make legitimate sites feel like spam and prevent visitors from converting. The same note applies to third-party ads on your website - while this can lead to extra revenue, it's not a good practice for website design and can negatively impact conversions.