In such a way that these can maximize their income Consumer Email List by being able to adjust the contextual settings of the content next to which the ads appear to the needs of the brand that is advertised in them. In addition, publishers Consumer Email List can also activate Context Control segments directly on their advertising servers to, as the Consumer Email List case may be, either avoid or direct their advertisements to content that they consider contextually relevant.
This is made possible by the intelligent inventory Consumer Email List sorting and packaging capabilities available to carriers. In fact,Highly relevant Consumer Email List media outlets are already working with IAS to implement these optimization capabilities of Context Control technology to optimize inventory performance and improve CPM by 20% , as Consumer Email List well as increase CTR rates by 120% when there is a recent activation .
“We first launched Context Control because Consumer Email List the industry needed to improve the way contextual strategies are activated; advertisers Consumer Email List needed more personalization of their campaigns and media to boost monetization”, says Lisa Utzschneider, CEO of IAS. “ With strong feedback from buyers and sellers, we have Consumer Email List continued to implement enhancements to our Context Control technology and now provide even more value and control so contextual issues can be resolved in the future.”