Make storytelling around the product This is the mantra of marketing today: tell stories about the product , do storytelling, give it an extra dimension beyond a simple “showcase” with descriptions and prices. This is where animated GIFs can come in handy to lend a hand. Toms uses them to show aspects that make up a seemingly simple moccasin, accomplishing multiple goals at the same time. First, the animated GIF gives a new movement to the message , making an otherwise flat image more interesting. Secondly, the brand effectively highlights its vocation for craftsmanship , using shoemaker terminology and taking a kind of “behind the scenes” tour of the workshop.
All thanks to a simple animated GIF. Tom's 2. Show a software demo Illustrating the product can often be a challenge for software companies (like MailUp, coincidentally). With animated GIFs, you can visually “explain” a new feature , making it instantly understood by the user and lightening the email by removing entire paragraphs of descriptive text. It's a kind of video tutorial much more effective than a thousand illustrations or words. animated GIF 3. Organize a Image Masking Service parade With emails, fashion brands often struggle to show the different ways a garment can be worn, worn, or interpreted. All of this can be solved with a simple animated GIF that lets you show every angle and detail of every garment , just like BHLDN does. BHLDN 4. Show a collection of products Guaranteed space saving : a basket full of products represented with an animated GIF. This adds a motion effect, time spent looking at the magnified image , and increases the propensity to click on the email.
This use of animated GIFs is perfect for launching a new collection or showcasing a rich product category. stitchfix 5. Insist on a promotion Discounts, discounts, discounts! How to ensure that the message does not get lost among the other graphic elements of the email? Using the digital equivalent of flashing store neon lights: a colorful animated GIF that can't be ignored. The moving element captures the attention of recipients, making even smaller text effective . Teavana 6. Play with words An animated GIF is extremely effective at putting a simple text email in a different light , which would otherwise be trivial or flat. Just play a word game like Daniel Wellington did below, or an animated effect on words being created or changing color. The possibilities are limitless ! DW 7.