OTT is basically the tech version of OTC (over-the-counter) medication.
Traditionally, a business providing media or telecommunications services would charge a subscription price for their bundle of products, prescribing what products and services you receive.
Today, the metaphorical media pharmacy is being opened up à la carte style for customers to pick and choose which products and services they wish to pay for.
This is where OTT comes in. Let’s discuss what OTT means, examples of OTT apps, and the bright future for mobile apps that take advantage of the OTT economy.
What Is OTT?