The "December 2020 Core Update", i.e. Google's latest algorithm update, was released on December 3, just before the Christmas holidays. Here's what's changed and the impacts of this major update. The year just ended has certainly not been spared in terms of upheaval, and as if that weren't enough, Google saw another upheaval brought to an already tumultuous 2020 with the release of its "December 2020 Core Update", the latest update to its algorithm. If marketers were hoping to take time off peacefully, at least to celebrate the end of the year, this latest update has dashed that last hope as well.
The first side effects were felt as of December 4: if the January 2020 update led to an average volatility of 8 points, that of December caused volatility rates that reached peaks of 9 to 9, 4 points in almost all categories. So let's see if now, more than a month later, these initially recorded changes have had any real consequences and what has actually Image Masking Service changed with this latest update. What is Google Core Update? The Google Core update is an update of the criteria used by Google's algorithms that occurs with a certain periodicity. There were three main updates in 2020: January, May, and December. The purpose of these updates is to optimize the crawl, indexing and positioning activities carried out by the search engine to offer users answers that are increasingly precise and adapted to their needs. In particular, Google's latest updates have focused on improving web page content analysis performed by Rank Brain .
The algorithm's artificial intelligence. In fact, the goal is to further refine the ability of this artificial intelligence to understand the search intent of However, we don't know what this latest update was all about. There are very few certainties when it comes to core updates: Google never explains practical changes in the work of its algorithms, limiting itself simply to officially announcing its updates, as was also the case in December 2020. What are the possible impacts of an update? Any update to the criteria on which Google's algorithms are based may impact the positioning of any website in search results, in any part of the world and in any language.