Tracy McDonald, Jason Stetting, Alex Murrietta, and Ally Rosencrans also contributed to this article.With the economic downturn brought on by business closures and social distancing efforts, marketing budgets are one of the first places businesses cut back to stay afloat.There are many opportunities to make your marketing budgets more efficient by removing hidden unnecessary spending areas. Check out our guide on how to find unnecessary hidden expenses on paid search in minutes as well as our exclusive keyword relevance tool, Saving Benjamin Lite.This post follows on from a previous post where we shared our methodology for identifying poor quality display placements. This time, however, we have performed the analysis on all of our clients and are sharing with you the full list of poor quality investments.Download the list hereWhy so many bad locations?If you've Egypt Phone Numbers List ever looked at the placement performance of your display campaigns, you might have noticed some URLs that make you wonder, "Are humans actually going here?" And "is this the best place to serve ads to my target audience?"Check out some of these examples we took from our analysis: facebookwiki.netpasted image 0 13rbxnow.ggpasted image 0 11stuffonmycat.com pasted image 0 14Why do programmatic display vendors offer sites like these in their inventory?Ad fraud, cookie-based audiences, and incentive asymmetry between advertisers and providers are just a few of the reasons.Advertising fraudE-Marketer's digital ad fraud report estimates that the money lost to digital ad fraud "ranges from $ 6.5 billion to $ 19 billion, a range that shows the difficulty of measuring real impact of fraud ”."Ad scammers are playing on the display advertising ecosystem by creating hundreds of seemingly reputable sites and luring them illegitimate bot traffic in order to cash in on ad revenue."As display vendors have taken a stand against ad fraud with initiatives like ads.txt, they are losing the war because digital ad fraud can be worse than ever. Ad fraud hackers are great at innovating new ways to go undetected by display vendor inventory filters.
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