Since the first batch of Moments advertisements were launched in January 2015, some netizens shouted that they received “unfair treatment” from WeChat. The first batch of advertisements were put on brands such as “BMW China”, “vivo” smartphones, and “Coca-Cola”. , Some people think that the label receiving BMW advertisements is "elite class", and Buy email list those who receive Coca-Cola advertisements are "diaosi class". In fact, it is not, please see how WeChat locates your identity!
All advertisers want to send their advertisements to accurate target users, so the advertising crowd has a great influence on the advertising effect.
Moments advertisements can precisely locate the crowd, and crowd screening can be basically divided into four categories: basic attributes, hobbies, user status, and user environment.
The division rules are based on your active location within three months. There are many ways to locate. You can locate by turning on GPS, searching for people nearby, posting in Moments, using WeChat's "Location" function or other Tencent products. The area will be divided according to the location. In theory, the larger the urban area, the finer the division range. For example, Hohhot can be divided into a certain road or landmark building.
The age range of WeChat is 13-60 years old. WeChat will be targeted with the data of QQ or other products under Tencent. Take QQ as an example, there will be a birthday option on QQ, even if someone fills in a non-real birthday, but it does data analysis. From time to time, it will also analyze a series of data based on the average age of your QQ friends, the WeChat public account that you usually follow, and roughly calculate the age range.