It's been very annoying at work recently, and the leader asks me all day Number List long, what should I do with the current growth? What are your thoughts, what are you going to do, what are the plans? Looking at the senior but full of question marks on the leader's face, (hehe~~) Actually, I can quite understand his mood.
We are facing a growth bottleneck, whether it is the sales of course products or the growth of fans of the official account, all of which have slowed down sharply, which is also the outcome I expected. When you have been washing users around a pool, there will always be a day when users are washed, and it is time for your growth to become a bottleneck.
When it comes to growth, there is a concept that there is a cut-off point on the growth curve. Growth before this cut-off point will be slow, difficult, and costly, but after the growth has reached a certain critical point, There will be an automatic growth trend. It will grow naturally without the need for human intervention.
In theory, this concept is established, this self-growth model, just like you have successfully built a super brand, the brand effect will make your product automatically attract users. But in actual work, it is very difficult to reach that point of automatic growth.
Judging from the current work experience, every increase requires strong human intervention. Once there is no artificial pull, it is basically zero growth.
Being in the bottleneck period of growth also made me think a lot about how to break through.
When it comes to growth, the first thing that comes to our mind is the channel. When it comes to the channel, the first thing that comes to our mind is the flow.
Channel - flow - growth, the three form a self-circulation. So in general, in order to grow, we will find various channels, drop silver, and buy traffic.
So does the traffic have to come from the channel, and can the traffic definitely bring growth?
Channels are the fastest source of traffic, but as we all know, the more effective channels will burn more money. For small and medium-sized startups that cannot afford to burn money, what should they do?
This thought comes from recent work experience. "Traffic doesn't come from channels, it comes from the minds of users. 』