Known as the “Pac Man” design for the triangular gash in its “o,” which causes it to resemble the open-mouthed Pac Man character, Baker’s design uses a bold, italicized and condensed font of Helvetica. Baker’s design remained in place for 25 years. Finally, in 2012 Microsoft introduced a new logo complete with a colorful four-square grid (supposed to represent the diversity of Microsoft’s products, but really it mostly alludes to Windows) and a lighter wordmark in a new proprietary typeface, Segoe UI. In a nod to the previous logo, the “f” and “t” remain conjoined. Apple, is. 1977 — tech branding: apple logo evolution Apple was created by Steve Jobs, in 1976 to develop and sell personal computers. It incorporated the next year.
No further introduction necessary. Wayne designed the company’s first logo, a detailed etching of Sir Isaac Newton sitting beneath an apple tree, positioned within a frame. The phrase on the outside border reads,“Newton… A Mind Forever Voyaging sms marketing service Through Strange Seas of Thought … Alone.” One year later, Jobs commissioned a professional graphic designer, Rob Janoff, to create a more simple logo, resulting in the iconic multi-colored apple silhouette. Jobs supposedly was the one who insisted on the rainbow color band as a way of “humanizing” the brand. The bite was to prevent confusion with a tomato. When Jobs returned to the helm of the company in 1998, however, he decided to nix the colors in favor of a pure monochrome.