Email marketing is the number one driver of customer retention, according to 80% of retail professionals surveyed. Let us dive straight into the tips for improving sales emails. Everyone seems to be okay with throwing money at Adwords as a growth hack for e-commerce websites. Did you try email marketing before you started spending on advertising? Done right, email marketing is one of the best approaches to increasing your online sales numbers . According to an infographic published on Bloodstream , email is the third most influential source of information for B2B audiences. Email marketing is the number one driver of customer retention , according to 80% of retail professionals surveyed. This information shows that despite the emergence of alternative communication channels, email is king. With the marketing industry saturated with marketing clutter, email is the primary ROI driver for B2B campaigns and B2C marketing.
This is definitely good news for any business that wants to get into email marketing to increase sales. However, it's not just about writing an email and sending it to start increasing the number of sales. There's so much you can do to start having email Image Masking Service marketing success . So how can businesses leverage email marketing as a growth hacking strategy? In this article, you will learn some of the strategies to improve your sales emails . Let us dive straight into the tips for improving sales emails. 1. Send personalized content Personalization is an invaluable strategy in email marketing. This is the secret to opening a large number of e-mails. So how do you deliver personalized content?
Personalization isn't just about writing “it's for you Ann! Instead, think about personalization like understanding what Ann likes and delivering it straight to Ann's inbox. Marketers have abundant and easily accessible data, but they fail to use that data to send personalized sales emails . Here's a guide on how to personalize your sales emails. Research your leads before writing the email - You can follow your leads on social media to find something that will get them to read the email. For example, you can check out their recent tweets or their Instagram posts. Build prospect profiles - a prospect persona is built using different sets of data. You can also group prospects based on the attributes they share. This is effective when sending mass email campaigns. Ask the right question - you can ask the customer why they subscribed to your email notifications or why they became a user of your products. It gives you insight that drives your business to send incredibly targeted emails. Use targeting strategies such as time and location - certain times of day may be best to send an email.