Taking the 2005 Chuangwei Chuangwen activity as the foundation, the square dance, which has become popular since 2008, has become a street trend for many middle-aged and elderly people. Today, "square dance" has gradually developed from a type of dance to a form of movement, and the diversity of dance styles has enabled its audience to get rid of age and gender restrictions. Square dancing, started with aunts, is no longer exclusive to aunts. How can the square dance market settled down after the big waves wash away the sand, how can we play flowers? This article will analyze the following aspects: Functional structure Market analysis user analysis Functional
Analysis Operational Analysis Summarize The context of the article is shown in the figure: 1. Functional structure of jelly beans 1.1 Product functional architecture brain map APP version: v6.6.9 Figure 1-1 The brain map of the functional structure of jelly beans 1.2 User usage path map Figure 1-2 The road map for users to publish dance works Figure 1-3 The path phone number list diagram of the user recording the same small video Figure 1-4 User learning dance path Figure 1-5 User's path to purchase products Figure 1-6 User publishing dynamic path diagram 2. Analysis of jelly beans market 2.1 The development history of jelly beans Jelly Bean is one of the first group of square dance vertical community apps developed to catch the trend of square dance, and is known as a unicorn in the field of square dance. Its predecessor "Jangdou.com" was officially launched in
February 2010, and gradually developed into the first vertical portal for square dancers in China. Figure 2-1 The development history of jelly beans In April 2015, the "Jangdou.com" APP was launched, and the battle line shifted from the PC side to the mobile side. So far, the number of downloads in the Android market has reached 4.2 billion. In October 2016, after Tangdou won the B round of financing, it changed its name from "Jelly Bean Square Dance" to "Jelly Bean", weakening the attributes of square dance, and began to accelerate the comprehensive upgrade of content, the model was converted to UGC+PGC, from pure The content of the square dance is extended to other aspects of the elderly entertainment. In 2017, Jelly Dou began to get involved in the field of small videos