I don’t know if you have ever had such an experience: when you download a PC-side software product, you often recommend a bunch of related product introductions on the download page, and you will be forced to bundle and download Qatar Phone Number List if you are not careful! In fact, this software product has a series of consumer behavior effects on you: You are using a network tool → tell you the relevant tool value; See the network's Qatar Phone Number List advertising vision → suggest the value of your product; Click on the advertisement image to enter the download area → you can directly download and use the product Give you a Qatar Phone Number List discounted price → highlight the high sex ratio of the product; It starts with confusion, and eventually we make purchases. In fact, not only online, but also our frequent offline consumption behaviors are "sucked in" by this routine. This is the critical moment
MOT (Moment of Truth) critical moment. Critical moment MOT: The Moments of Truth (MOT) theory was put forward by Jen Carlson, former president of Scandinavian Airlines. He believes that the critical moment is the moment when the Qatar Phone Number List customer and the staff of Scandinavian Airlines communicate with each other face-to-face. To enlarge it, it refers to the moment when the customer comes into contact with various resources of Qatar Phone Number List the enterprise. This moment determines the future success or failure of the enterprise. In the consumption behavior of consumers, due to the changes in the consumption decision-making path, we can analyze the strategy of consumers' MOT landing from the four dimensions of consumers' entry rate, conversion rate, repurchase rate, and recommendation rate. Let's take a Qatar Phone Number List look at how to make users disassemble the user's purchase behavior from the four dimensions of "beginning with confusion" falling into a routine loyal to habits" passing on the mark"! cause of action A little bit of milk tea belongs to 50 Lan, a Taiwanese milk tea brand founded in 1994.
Since 2010, 50 Lan chose Shanghai, China as the starting point (because the 50 Lan brand name was registered in the mainland, it was renamed a little bit), and since 2015, a little bit With the number of new stores around 20 per month, the Qatar Phone Number List company has launched a flexible approach such as single store franchise and Qatar Phone Number List regional authorization in some cities to expand its market share. Milk tea brands that can be found everywhere. You can see a little bit of the store at any time, and there will always be a long queue in front of the door. Paoding solves the case It is actually a very clever marketing behavior Qatar Phone Number List to guide users to enter the store through strong offline foreshadowing + visual features + clerk's oral introduction. Under the behavior of contact with users, because the continuous brainwashing voice oral broadcast is often better than more visual advertisements, it can more accurately attract Qatar Phone Number List and target people with potential needs, so that the cost of communication is lower and the efficiency is higher. Through voice, we can create contact points with consumers, so that consumers and brands can form a win-win value.