Coupons are inseparable from any contact with trading platforms. Taobao, Jingdong, Didi, Meituan and other APPs may be marketed to you when you open them, and the pop-up window tells you to give you a limited-time coupon.
Of course, the coupons we mentioned have different names on different platforms, such as Taobao coupons, red envelopes, and Meituan coupons. At present, the use of coupons in the market is endless. How to use the coupons well? This paper will expand from four aspects.
The nature of coupons
It is not difficult to understand that coupons are used to deduct the same value in cash during the transaction process. Of course, there are conditions, such as platforms and categories. Coupons are not so much a kind of promotion on the platform, but a marketing strategy. Through the issuance of coupons, the price difference is formed and the price-sensitive users are stimulated to conduct transaction conversion. It is one of the effective and common marketing methods in the Internet platform.
Marketing is the key link for the platform to establish contact with users. It discovers and explores the needs of users, so that they can understand the product and then form the process of conversion. For users, receiving coupons is to save money; for country email list platforms, issuing coupons is to stimulate user consumption in the short term.
Take Jingdong Financial Fission as an example:
As shown in the figure above, cash red envelopes are the main benefit points, and social factors + invitation rewards are added to form a social fission field. The use and withdrawal of cash rewards can be controlled into the APP, and the new conversion of the APP can be realized. The conversion of MPU in the APP is formed through the call coupon, and the repayment coupon is one of the factors that form a connection with the main business related to finance and form the subsequent conversion.